Celebrity Personal Trainer and Fitness Expert Justin Lord, who was recently featured on a regular slot of ITV's "This Morning" a National TV Show based in the UK, now brings to you his Ultimate Abs Workout DVD Series.

Justin Lord exemplifies health and fitness. He encompasses a lifetime’s interest with human performance and how we can develop through nutrition, fitness and health. Justin has soared to become a health and fitness icon, he inspires the nation through a formidable media presence on television and in print publications including kitchen sink to catwalk, Dubai One Television, Healthy for Men, Grazia, Now and other magazines to name a few.

 
Justin’s client list is as diverse as his training methods; he consults with celebrities, athletes, actors, models and everyday people. As cliché as it sounds, his passion is to help people, especially those who have been frustrated for so long.

 
Justin works individually with each client, achieving long term results through challenging, periodised and progressive workouts. He is widely recognised for his expertise in the fitness industry by setting new standards and proper training methods based upon the function of a person’s individual anatomy, not a manufactured machine. With 19 years fitness experience, Justin’s dynamic approach, boundless energy and humour only add to the effectiveness of the experience his clients enjoy.

 
Justin’s approach and devotion to communicating only the most credible and effective fitness, nutrition and health information has resulted in a partnership with Silverwood Media Ltd to develop and produce a 12 DVD state of the art home fitness system featuring fat loss, strength, cardio and conditioning and core.

Justin incorporates his vast experience and knowledge of Hormone Analysis, MMA Conditioning, Advanced Fat Loss Techniques, Strength and Conditioning, Advanced Personal Training Methods, Nutrition, Body Building, Sports Massage and attention to detail to provide an unprecedented and unparalleled client experience.